Apple had a market capitalization of nearly USD 500 billion and sales of USD 171 billion in 2013. For example, in 1998 the Macintosh 128K: the iMac was released which produced a high level of revenue, allowing the company to purchase other companies and continue creating and testing new products (Apple Inc., n.d.). Apple uses product development as its main intensive strategy for growth. Apple is headquartered in Cupertino, California and was founded by Steve Jobs. Tactical Operational And Strategic Control Apple Inc. Apple Computer, Inc. whose humble beginnings were borne from two high school friends, Steven Wozniak and Steven Jobs, is now based in Cupertino California and is a Fortune 500 company. One thing that Microsoft has over Apple is the fact that the company has created software for video games, along with other products such as the Xbox. Apple, Inc. has a vision for their company and a mission statement that is of high importance to them. The purpose of Apple’ s marketing plan is to help guide the company in the right direction. 3. Apple Strategic Analysis. (2018, August 5). 16 students ordered this very topic and got original papers. The quality standards in Apple are some of the best, and the design teams in the company are reputed to put in some extreme efforts to ensure that the products developed are of the best standard possible. Figure 1 provides an overview of the company’s organizational structure and how the departments work together to make sure the company operates and delivers properly. In this report which collected Apple's background information and [...], In 2007 Steve jobs introduced a world changing phone. As the company continued to expand their products, the company’s revenue shot up, making the company one of the most competitive companies out there. Apple, Inc.’s corporate culture can be described as an organizational culture which plays a major role in the company’s success. Plan automatically renews after trial until cancelled. I replied that it was a block of metal with a glass screen. The company began in 1976 when Wozniak designed what would become the Apple l (Apple Computer, 2005). Apple is already planning to expand its music streaming services to 52 emerging markets in Africa and the Middle East. ... Apple is an equal opportunity employer that is committed to inclusion and diversity. Get your own essay from professional writers. Apple employees Apple is able to maintain appropriate relation with their employees since the beginning of their operations (Kotler and Pfoertsch, 2007). The Sales Planning and Operations department focuses on the production process from start to finish; for example, they focus on customer service, planning, the execution of the plan, and the operation process behind a sale (Operations, n.d.). To access and use all the features of Apple Card, you must add Apple Card to Wallet on an iPhone or iPad with iOS 12.4 or later or iPadOS. The iPad, meanwhile, set off further disruption of the PC world. Apple’s value continues to grow and surprise investors, and on August 2, 2018, the company was one of the very first American public companies to surpass $1 trillion in value (CNN Library, 2015). Founder of Apple, Steve Jobs, has influenced more than just computerized design gadget. This example has been uploaded by a student. Also, the Extreme Focus. Initially, Apple started as a smaller company that didn’t require as many managers or leaders, but since then has grown to be such a large company that it does need more people to assist with running it. Apple Inc. (n.d.). The purpose of Apple’ s marketing plan is to help guide the company in the right direction. Included with AppleCare+. However, there would have been no success for the Mac without its OS operating system. The case is intentionally conceptual in nature, with minimal number crunching, in order to provide students with some insight into the development and execution of a future strategic plan for Apple. How Tim Cook implants Apple’s culture into new employees. Learning This 1 Thing Helped Me Understand Apple's Strategy. In the following years, the company would introduce the iTunes music store, different types of iPods, new iMac and other computers, and eventually releasing the iPhone in 2007. This investment was well worth it, and it has been a great source of revenue for the company ever since it was created. Apple has changed its corporate vision and mission statements over time to reflect changes in the company from the time of Steve Jobs to the current leadership of Tim Cook. Without a proper operation process in place, Apple would not succeed. Individual Action Plan. By signing up you are agreeing to our, You Probably Missed Apple's Biggest News Last Week, The Story Behind TIME's 2020 Person of the Year Covers. Didn't find the paper that you were looking for? Retrieved from https://www.apple.com/newsroom/2018/11/apple-reports-fourth-quarter-results/, Apple Stores. Through product development, the company uses innovation as a critical success factor and competitive advantage. (2014). Strategic Analysis and Recommendations for Apple Inc. Apple’s generic strategy of broad differentiation adds competitive advantage by making the business stand out. The case is intentionally conceptual in nature, with minimal number crunching, in order to provide students with some insight into the development and execution of a future strategic plan for Apple. (2015, January 29). W hen Steve Jobs came back to the company in 1997, it was a mess. A generic strategy can be defined as being one that has steps to help put the company into a good position within the industry (Unnamed Author, 2015). It is not that Apple doesn’t listen to feedback, or even sometimes ask for it. Strategic Planning at Apple, Inc. One is the music lovers who are targeted by the Apple Ipod and Itunes. Most mid-to substantial estimated associations have a strategic plan that aides them in effectively meeting their missions. * The request timed out and you did not successfully sign up. Use of this site constitutes acceptance of our. Strategic plan will help Apple Inc to build strengths and take advantage of major opportunities available in the market, while they minimize limitations and serious challenges. Apple was the first company in the world to create a Phone with no keypad and a Phone that is touch screen and just not controlled by a stylist or a button on the screen and not a keyboard. Meanwhile, Apple’s new cross-platform TV app is an attempt to create a platform that delivers video on every screen in Apple’s arsenal, all with a simple interface, voice control and cloud features. Going back to Apple’s mission statement, the company wants to continue to develop new products while also working to enhance the current products they do have on the market. If you need help faster you can always use our custom writing service. Apple’s most successful product is the iPhone which has not only attracted more customers to the company but has also significantly helped the company with the revenue that it has pulled in over the years. Peace of mind. Strategic HR planning is also important from a budgetary point of view so that you can factor the costs of recruitment, training, etc. As my friend Benedict Evans of venture capital firm Andreesen Horwitz recently tweeted: So Apple’s playbook is actually pretty predictable: Hardware devices serve as a blank canvas for Apple to deliver its user interface, apps and services, which are the company’s true crown jewels. As Apple sees it, the iPhone is a blank canvas on which it can paint. This strategic plan review Apple’s performance and environment from various perspectives before strategic recommendations are made on the conclusion section. Apple makes things so different in talent management. What’s interesting about the company is that the company also started to market their very own Apple TV, the iPad, and the iCloud which offers online storage for personal or business use (CNN Library, 2015). Our editors will help you fix any mistakes and get an A+! Retrieved from https://www.marketing91.com/apple-competitors/, CNN Library. Strategic Management Presentation - Apple Inc. 2. When you join the iPhone Upgrade Program, AppleCare+ is included in your monthly payments.⁴ You also have the option to expand your coverage to AppleCare+ with Theft and Loss for an additional cost.⁵ Simply choose the coverage that’s right for you. Apple employees Apple is able to maintain appropriate relation with their employees since the beginning of their operations (Kotler and Pfoertsch, 2007). The company has produced many great products since it started; for example, it has developed the iPad, iPod, and iPhones, all of which have been extremely successful for the company. A SWOT analysis is also going to be analyzed in this strategic plan, along with looking at some of Apple’s competitors and their financial outlook for the future. Apple’s culture emphasizes their innovation and the importance of creativity (Meyer, 2018). STRATEGIC PLANNING MODEL FOR APPLE-IPAD The relative importance of a strategic plan for APPLE Corporation. Apple, Inc. has had its struggles just like any other company, but as a whole, it has continued to grow into a very successful business. However, there would have been no success for the Mac without its OS operating system. Fast forward up to date the company now offers Mac’s, iPads, iPhones, iPods, watches, televisions, and music stations as mentioned earlier. See below for a SWOT analysis conducted for Apple, Inc. Our focus for the Germantown Municipal School District is twofold: Nurture students to… Apple, Inc.’s headquarters is located in Cupertino, CA, but the company has about 506 stores in about 24 different countries, with 272 being in the United States (Apple Stores, 2018). The products that Apple offers draw customers in due to the company’s ability to get ahead of the competition and produce new products that appeal to consumers. Apple faced a huge loses at that time and went back into the shadow (Apple History, 2015). It joins HR management straightforwardly to the strategic plan of your association. (2016, January 11). Apple Inc.’s mission statement and vision statement are bases for the company’s success as one of the most valuable businesses in the world. Apple, Inc. is a well-known company that has continued to expand their products and services in the past few years. Lenovo competes with Apple because the company has many similar products, such as laptops, smartphones, and even tablets (Bhasin, 2017). When looking at the Apple Business Model, it is easy to assume that it is solely a product company, which sells devices that are beautifully crafted. Hardware is critical to Apple, accounting for the vast majority of the company’s revenue. Apple’s Executive Team. Apple Inc.’s Organizational Culture & Its Characteristics (An Analysis). This part will focus in the management planning of Apple Inc. that has made them a most valuable and respectful company in the whole world. Apple follows blue ocean strategy to distinguish & differentiate itself from other smartphone players in the market. It’s also instructive to look at the Apple TV. A quick-hit summary of progress against goals and action items. Retrieved from https://www.macrumors.com/roundup/apple-retail-stores/, Baer, D. (2015, March 19). The company must have monthly meetings to discuss the progress of the company. The demand for autonomous is increasing rapidly. (n.d.). Furthermore, through him jobs have been created, creativity enhanced and trade links widened. Apple Inc.’s Mission Statement and Vision Statement (An Analysis). Since the beginning of Apple Inc., the company has continued to grow and expand, and they have created a strong brand image, high-profit margins, and effective rapid innovation processes (Smithson, 2018). 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